Thanks to the pandemic, you are most likely watching the real estate market closely and wishing for the better days ahead to come sooner. But how about your marketing strategy? Have you given it a good assessment in light of the present challenges? If not, now’s a good a time to do so as any.
Let’s look at 5 ways to get your marketing strategy into lead-generating and lead-converting shape, despite the pandemic:
1. Personalization
Engagement and personalization feed off of each other. When you tailor your mortgage broker campaigns to each of your clients and prospects, they are more likely to engage with you—or stay engaged, for that matter. And when you keep giving them reasons to be engaged with your content and offers, you also make it easy for them to become loyal clients.
Will this eat into your time? Not at all. Marketing automation can shoot your mails automatically to each of your clients and potential clients based on their own needs and preferences. All you need to do is select how you want your messages to be sent, and they will go out to your clients at the appropriate time.
Personalization facilitates relationship building, which is at the heart of a real estate mortgage broker’s business.
2. Optimized use of social media
Use social media to your advantage. Take every opportunity to connect with new potential clients. Not only that, social media is a great venue to show your industry knowledge, connect with other businesses in the community, build brand awareness, answer questions, and so much more.
You don’t need to invest a huge chunk of your time to this aspect of your mortgage broker marketing strategy either. Use automated social media management to save time and gain access to inexpensive mortgage leads.
3. Referrals and social proof
How do you call positive attention to your business and attract new clients? Through tried-and-tested methods like referrals and social proof, which are grounded in human psychology. People are psychologically inclined to be interested in what others, including those they know or admire, so get referrals and prominently feature client testimonials, endorsements, and any certificates and awards you have on your website.
Getting referrals can be done easily through simple online surveys. With an all-in-one mortgage broker marketing solution, you can create and distribute surveys without fuss. You may not get a referral from all your clients, but you will get ample feedback that will help you provide better services.
4. Detailed online lead tracking
When you track your online leads in a detailed manner, so you can connect with them personally. Remember: personalization facilitates relationship building.
Even if a lead visits your website without giving their contact information, lead tracking still allows you to get information about them. It follows a lead and tracks where they come from, which links they click, and so on. This yields a detailed personal lead profile. And if the lead does give their email or phone number, you can then reach out.
By constantly gathering online data, you learn which parts of your website get the most traffic, and you can then work out your optimization strategy. You can also refer to personal profiles to connect with leads based on their individual interests and online activity.
5. Live chats via your website
Put your website’s live chat tool to good use. It enables you to instantly connect with visitors to your website instead of having them call you. As for your website visitors, the live chat tool vastly improves their user experience by giving them the option to ask questions and get the answers or navigation help they need while they browse your site. In a lot of cases, having this kind of user experience on your website can help them make decisions faster.
Get LeadsRush’s expert help with your mortgage broker marketing tasks so you can focus on building the kinds of broker-client relationships that grow your business while giving you opportunities to make a difference in your clients’ lives.
Contact Us today. Let’s talk.